In this edition of PERSPECTIV, MOTIV Director Carly Cottam sits down with Senior Sales Executives Chelsea Salcedo Cope and John Gilroy to reflect on Sandpiper’s early success on Old Burleigh Road, Broadbeach - and the planning decisions that underpinned it. From early product-mix strategy (well before a sales launch) through to segmentation, amenity planning and buyer education, the conversation unpacks why the campaign has moved with speed, clarity and conviction.
\n\nWith 204 apartments across 50-51 levels, unobstructed view lines and a “two buildings in one” approach (Classic and Private collections operating with distinct arrival and amenity experiences), Sandpiper’s launch phase has been driven by one core advantage: it filled a gap the market hasn’t been able to solve at scale - smaller, luxury, beachside product at attainable thresholds, without compromising on quality.
\n\nKey Takeaways:
\n\nAt its core, Sandpiper is a case study in what preparation looks like when it’s treated as a commercial advantage - not an administrative phase. When product strategy, design intent, database strategy and sales execution are aligned early, urgency becomes a natural outcome - and momentum becomes repeatable.
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